Client and Problem
Client: Amara – A multinational corporation
A multinational corporation struggled with outdated video-based training, leading to disengaged employees and poor knowledge retention.
- Employees found long, lecture-style videos ineffective and difficult to follow, causing low completion rates and decreased engagement.
- Without interactive elements, learners passively watched rather than actively participating, limiting retention.
- The company needed a modern, interactive video training solution to improve engagement, reinforce key learning points, and increase completion rates.
Solution
Interactive video-based learning is a proven method for increasing engagement and retention.
Aspen Learning developed a structured, interactive video training program using Camtasia, incorporating:
✔ Hotspots & Interactive Video Elements – Encouraged active participation instead of passive watching.
✔ Embedded Quizzes & Assessments – Reinforced key learning concepts and allowed learners to apply their knowledge.
✔ Real-World Scenarios & Simulated Workflows – Provided contextually relevant learning that employees could relate to.
✔ Mobile-Optimized Video Training – Ensured that employees could access training anytime, anywhere from multiple devices.
✔ Gamification Elements – Introduced progress tracking, achievements, and engagement triggers to motivate learners.
✔ Customization & Personalization – Adapted content delivery based on employee roles and responsibilities.
Results and Impact
📊 +45% Increase in Engagement Rates – Employees reported a higher level of interaction with training content compared to previous methods.
📊 +30% Improvement in Knowledge Retention – Post-training assessments showed employees retained more information.
📊 +50% Reduction in Course Abandonment Rates – More employees completed training compared to previous lecture-style videos.
📊 +35% Increase in Training Satisfaction Scores – Learners rated the new format as more engaging, effective, and enjoyable.
📊 Improved Compliance & Policy Adherence – Employees were better prepared to apply training concepts in real-world situations.
Why Choose Aspen Learning for Video-Based Training?
✔ Engagement-Driven Learning Design – We specialize in interactive, multimedia-rich courses that maximize retention.
✔ Customized Video Training Solutions – Tailored content designed to fit your organization’s needs and improve workforce performance.
✔ Scalable Training for Large Enterprises – Ensures seamless delivery across global teams and multiple departments.
✔ Future-Proof Learning – Our solutions are built for long-term impact, with updates and optimizations to keep training relevant.
