Client & problem
A fast-growing marketing agency with distributed teams across multiple locations faced significant communication challenges. Employees struggled with:
- Misunderstandings that led to project delays and decreased productivity.
- Lack of clarity in messaging, making it difficult to express tone and intent effectively.
- Low morale due to mismanaged conversations and ineffective feedback loops.
Traditional communication training relied on lecture-based methods, which failed to engage employees. The client needed a dynamic and interactive approach to strengthen team communication across all levels.
Challenges Faced
🔴 Ineffective Communication Training – The previous training was passive, lacking engagement and practical application.
🔴 Difficulty Managing Conflict – Employees struggled with tone, feedback, and handling difficult conversations.
🔴 Low Team Morale & Collaboration – Poor communication resulted in disengagement, misunderstandings, and slower project turnaround times.
🔴 Lack of Interactive Learning – No real-world scenarios or role-play activities to reinforce communication skills.
The client needed an interactive, scenario-driven solution to equip employees with essential communication skills for workplace success.
Solution
Aspen Learning developed the HR – Let’s Chat training course using Articulate Storyline 360 to simulate real-world workplace communication scenarios. The course featured:
✅ Interactive role-play exercises – Employees practiced resolving conflicts, giving feedback, and active listening through simulated conversations.
✅ Branching dialogue scenarios – Learners chose different communication approaches and saw the consequences of their choices in real time.
✅ Video-based feedback sessions – Demonstrated tone, body language, and non-verbal communication cues for better understanding.
✅ Real-time quizzes & peer assessments – Encouraged active participation and reinforced key communication skills.
✅ Mobile-friendly & flexible learning – Employees could complete training on desktops, tablets, or mobile devices at their convenience.
This approach ensured employees actively participated in learning rather than passively consuming information, resulting in stronger communication habits in the workplace.
Results & Impact
📈 25% improvement in team collaboration scores (measured through post-training surveys).
📉 30% reduction in internal communication errors within 6 months.
👍 95% positive learner feedback – Employees felt more confident in handling workplace conversations.
💡 Increased team morale & faster project completion – Clearer communication led to fewer misunderstandings and improved workflow efficiency.
